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Ten conferences hosted and presented by the elites of music industry from Taiwan, Asia, mainland China, North America, Europe and other regions around the world present the global trends and development of popular music. Through the exchange of knowledge and experience, Mandopop shall seek for and discover innovative profitable channels and commercial opportunities.

Topic:Marketing Strategies and Trends in the Digital Era

DateTimeVenue
6/23 Thu 13:00-14:30 Humble House Taipei
Dennis Yang (Moderator)
Executive VP, KKTV
Mr. Dennis Yang has over 18 years of experience in licensing, managing and operating digital entertainment contents in music and movies. Prior to joining KKTV, he was a Senior Marketing Director of North Asia Office and Director of Global Content Team in the smartphone brand HTC. Before that, he had held senior management positions in Apple Daily, Yahoo Taiwan Media Business Unit, Warner Music Asia Pacific, Rock Records, MTV Networks and the radio station Voice of Taipei.
KKTV, dedicated to be the ultimate destination of Asian TV series in Taiwan, is a new service launched by KKBOX in the summer of 2016. KKTV is delivering the best personal and mobile OTT SVOD experience with the biggest library of Korean, Chinese and Japanese drama series for Taiwan users to binge on.
Chee Meng Tan /
Director of Label Relations (APAC) at Spotify
Mr. Chee Meng Tan is Spotify's Director of Label Relations (APAC). He manages Spotify’s day-to- day relationships with record labels, directs all music content across the service and oversees artist marketing activities in the region. With over 20 years of experience in the music industry, he is passionate about introducing innovation in the digital space and is always looking for opportunities to leverage his comprehensive understanding of the industry to further Spotify’s position as the leading music streaming service. Prior to his role at Spotify, Chee Meng served as Director, Music at SingTel where he was responsible for the growth, licensing and monetization of the music services in the region's leading telco. Chee Meng has also held senior roles at MTV Asia and Sony Music Entertainment in Asia. Spotify provides users on-demand access to over 30 million tracks. It is now available in 59 markets globally with more than 75 million active users, and over 30 million paying subscribers. Since its launch in Sweden in 2008, Spotify has driven more than US$3 billion to rights holders. Spotify is now the second biggest source of digital music revenue for labels in Europe, and the biggest and most successful music streaming service of its kind globally.
Danny Tuan /
New Media & Business Development Manager, Rock Records
Mr. Danny Tuan joined the Rock Records in 2005. He has devoted himself in new media development and rights management. Currently in charge of Rock Records' global (China excluded) new media operation, he also involves himself in business development projects such as concert promotion and cross-industry cooperation. Danny regards himself as inquisitive in this evolving industry and thanks to everyone's passion to music that gives him the opportunity to make it a stronger industrial environment.
Established in 1980, Rock Records is well-known as the most reputable Mandarin independent music label. It owns the largest mandarin repertoire with over 10 thousands of recording tracks. Rock Records' operation covers all Mandarin-speaking regions with branch offices in Taipei, Beijing, Guangzhou, Hong Kong, Seoul, Tokyo, Singapore, and Kuala Lumpur. It provides full-scale services and expertise in production, rights/artist management, and concert execution/promotion in global digital and physical networks.
Andy Ng /
General Manager of QQ Music at Tencent Holdings Limited
Mr. Andy Ng joined Tencent in 2011, where he is in charge of managing China’s largest streaming music platform QQ Music. In addition to managing QQ Music’s day-to-day operations, he leads several other key initiatives of QQ Music, such as ensuring the platform provides exclusive, new contents to its users, reaching service revenue target, and developing new advertising, VIP and new market strategies. His work has helped to make QQ Music a leading brand in the digital music industry. Before joining Tencent, he was the Head of Content Partnership and Entertainment at Nokia (Greater China Region). In his previous experiences, he had also held senior positions in companies such as Hong Kong PCCW Limited, U.S Yahoo, AOL and University of Southern California.
Syaheed MSBI /
Head of Trade Marketing (Asia Pacific) & Country Manager (Singapore/Malaysia) at Believe Digital
Mr. Syaheed MSBI leads Believe's Trade Marketing operation for Asia Pacific, with the direct responsibility of regional trade marketing and promotion for the firm’s clients, working closely with digital music services in South East Asia, Greater China and Australia/New Zealand. As Country Manager, he started the Singapore/Malaysia office for Believe Digital Asia. Responsible for new signings and licensing, business development & label management. He is an experienced and passionate music industry professional, with a specialty in licensing, regional strategy & marketing, creative talent development and event management.
Believe Digital is the leading fully independent digital distributor and services provider for artists & labels worldwide. Believe empowers artists and labels to maximize the value of their music in the transitioning digital music space by providing them with a full suite of services: digital music and video distribution, digital marketing and promotion services, synchronization and neighboring rights management, full label services, including in-house record label Believe Recordings. The company prides itself on providing personal tailor made services for each label and artist.