Prior to the Golden Melody Awards Ceremony, a series of events take place during a span a three days, including international conferences, business matching center and showcases. Invitees come from Asia, Europe and the Americas and consist of key figures in the record, performance, artist agency, international news and television industries, as well as international buyers and musicians. The aim is to facilitate business exchange between Taiwan and the world and make the event an important business platform in Asia.
In order to cultivate Taiwan's next generation of popular music and performance talent, the 2021 GMA Occupying Academia has planned the "Music Creation & Performance", inviting top musicians to jointly teach future musicians.
Leading figures, both from home and abroad, are invited to speak on the current and future trends in the music industry, including music production, market exploration, technological innovation and interdisciplinary collaboration.
Potential buyers are invited to watch the performance of domestic and overseas artists and bands. The event focuses on Taiwanese artists with export potential, helps showcase the musical diversity of Taiwan and creates opportunities to expand overseas markets.