Golden Melody Festival
Originally named Golden Melody Music Week at its grand launch in 2010, the Festival was a national consumer showcase- and performance-based event in Taiwan for the general public. In 2014, the Bureau of Audiovisual and Music Industry Development, Ministry of Culture, transformed the event into an international intermediary for industrial and commercial showcasing and officially titled the event Golden Melody Festival to merge with Golden Melody Awards for the first time in the hope for bringing GMA under the international spotlight.
Golden Melody Festival invites industry representatives, relevant personnel and organizations and international buyers and artists from countries in Europe, America and Asia so as to promote and encourage the exchange and cooperation between domestic and international industries. This has helped to maintain the superior status of Taiwan pop music among Chinese speaking community, to furthermore bring it to the global market and to create an iconic image of Taiwan being the intermediary and trades center of performance art in Asia through connecting production, showcasing, marketing, distribution and other industrial aspects altogether. The 2014 Golden Melody Festival attracted 62 domestic and international participating organisations with 900 representatives combined and generated transaction value of approximately $250 million NTD. The organizer employed and reinforced business-to-business module and online registry and matchmaking system for the 2015 Festival. It had successfully attracted 293 domestic and international participating organisations and 300 biz matching events totalling around 3000 attendees that resulted in total transaction value of approximately $430 million NTD.
In 2016, Golden Melody Festival will organize and present series of events as part of the Golden Melody Awards which include Conference, Keynote Speech, GMA Talk, Biz Matching Center, Exhibition, Speed Meeting, Pitching, Showcase, Workshops and Golden Melody Academia. All relevant industrial personnel are invited to participate in this grand event.
Golden Melody Festival invites industry representatives, relevant personnel and organizations and international buyers and artists from countries in Europe, America and Asia so as to promote and encourage the exchange and cooperation between domestic and international industries. This has helped to maintain the superior status of Taiwan pop music among Chinese speaking community, to furthermore bring it to the global market and to create an iconic image of Taiwan being the intermediary and trades center of performance art in Asia through connecting production, showcasing, marketing, distribution and other industrial aspects altogether. The 2014 Golden Melody Festival attracted 62 domestic and international participating organisations with 900 representatives combined and generated transaction value of approximately $250 million NTD. The organizer employed and reinforced business-to-business module and online registry and matchmaking system for the 2015 Festival. It had successfully attracted 293 domestic and international participating organisations and 300 biz matching events totalling around 3000 attendees that resulted in total transaction value of approximately $430 million NTD.
In 2016, Golden Melody Festival will organize and present series of events as part of the Golden Melody Awards which include Conference, Keynote Speech, GMA Talk, Biz Matching Center, Exhibition, Speed Meeting, Pitching, Showcase, Workshops and Golden Melody Academia. All relevant industrial personnel are invited to participate in this grand event.
2016 Golden Melody Festival Events
GMA TALK
Through inviting Golden Melody Awards winning artists and groups to present seminars or discussions, GMA Talk presents their stories and experiences in the entertainment industry to students who are interested in building their careers in the music industry.
Golden Melody Workshops
Hosted by certified and recognised teaching personnel specializing in music subjects, Golden Melody Workshops introduce different aspects of the popular music industry to the younger generation to encourage creative music production and writing so as to training the domestic music talents.
Golden Melody Academia
New to the Golden Melody Awards events, 2016 Golden Melody Academia creates industry-academic cooperation with “music video production” as this year’s theme. Seminars and exchange of information on popular music video production are held where well-known national artists and bands are invited to interact with students of audio-visual related majors. This bridges the academic and industrial activities and generates the continuous influence of popular music in schools.
Showcases
During the duration of showcases, international and domestic buyers of the music industry attend to enjoy Taiwanese artists and bands’ live performances which will also promote Taiwan popular music, live-house culture and talents who acquire the potentials of international recognition. Six concerts in total of five main themes of the showcase show the diverse Taiwan popular music scene and its charism and features to international buyers. This is also the chance for Taiwan popular music and artists to develop their career opportunities overseas.
Conferences
Ten conferences hosted and presented by the elites of music industry from Taiwan, Asia, People’s Republic of China, North America, Europe and other regions around the world present the global trends and development of popular music. Through the exchange of knowledge and experience, Mandopop shall seek for and discover innovative profitable channels and commercial opportunities.
Biz Matching Center
All segments of the music industry chain who are interested in music cross-industrial cooperation are invited to participate in the exhibition. Through online registry and biz matching, trade exhibitions serve as a diverse commercial platform using business-to-business module for a better communication between organizations, businesses and companies, and a more active industrial environment.
Pitching
New markets and commercial opportunities are generated through pitching, where Taiwan and international music industry related personnel, such as international performance companies, copyright purchasers and digital channel providers, are all invited to generate relevant matchmaking activities to the domestic industrial supply-demand chain.
Speed Meeting
Through inviting major international music festival and event curators and organizers to participate in biz matching meetings, Taiwan domestic music industry has the chance to interact with international music events so as to increase global recognition of Taiwan pop music and the potential cooperation opportunities.
